Woongjin IT Goes to CES 2025

WRMS is Woongjin's flagship rental management solution, built on Korea's proven rental business know-how and designed to handle the full lifecycle of a rental operation on a single integrated system. At CES 2025, the WRMS booth occupied the yellow-branded zone of the exhibition space, drawing visitors from across the rental, home appliance, and B2B services industries.

The solution covers 10 core modules spanning the entire rental operation: from master data and order management, through contract management, billing and payment collection, customer service, logistics, and asset tracking, all the way to commission management and organisation management.

The booth tagline captured the spirit of WRMS at CES 2025. Woongjin did not just present a product - it proposed a business model. Visitors from diverse industries and countries engaged with the team to understand how WRMS could be adapted to their specific market structure, whether they were entering the rental market for the first time or looking to modernise an existing operation.

CES 2025 marked the first time WDMS appeared on the international stage. Positioned in the lime-green zone directly alongside the WRMS booth, WDMS presented its capabilities as a unified platform that manages the full journey of a vehicle - from import, through dealer sales, all the way to aftersales service - on a single integrated system.

At CES 2025, Woongjin expanded the conversation beyond its established base of import automotive brands such as BMW and Volkswagen, introducing WDMS capabilities to a broader audience of mobility businesses - including those in construction equipment and urban air mobility (UAM).

The response to WDMS at CES 2025 validated the decision to bring it to the international stage. Visitors from the mobility and automotive sectors engaged with the team to explore how the platform could be applied to their specific business context - whether as an importer, a dealer network, or an aftersales service provider. The conversations at the booth opened doors to new business possibilities that Woongjin continues to pursue.

Across all four days of CES 2025, the Woongjin booth was rarely quiet. Visitors from diverse countries and industries stopped to learn about both WRMS and WDMS, and the team engaged each one with a tailored conversation about how Woongjin's solutions could address their specific business needs.

Woongjin proposed new business value to every visitor who stopped by. In a short time, the team introduced each visitor to the Woongjin solution best suited to their business structure and market context. CES proved to be an invaluable opportunity to meet customers from diverse industries in one place, and to explore how Woongjin's solutions could add value to their future business.