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AI and Global Expansion: A Look Back at 2025
2026.07.22
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AI and Global Expansion: A Look Back at 2025 | Woongjin Asia Originally published 19 December 2025 · Republished for Woongjin Asia, July 2026Woongjin IT · Year in Review · 2025AI and Global Expansion: A Look Back at 2025
A year of AI capability building, global market entry, and recognised excellence.In 2025, Woongjin IT focused on establishing AI as a practical, deployable tool across business operations, not a concept to be explored, but a capability to be built and applied. Alongside this, the company took decisive steps into the global market, anchored by the establishment of Woongjin Asia in Malaysia. The year closed with a strong set of awards and client recognitions that validated the direction taken.
AI DivisionBuilding AI Capability from the Inside OutFrom data strategy seminars to company-wide hackathons, AI became everyone's business.Throughout 2025, Woongjin IT took a structured, end-to-end approach to AI: beginning with the data foundations that make AI possible, moving through internal automation and customer-facing AICC deployments, and culminating in a company-wide programme to build AI fluency across every team and function.
The year combined external-facing seminars and conferences with internal participation programmes, simultaneously building Woongjin's credibility as an AI specialist and its practical capacity to deliver.
MarchData Activation Strategy Seminar for AI AdoptionWoongjin co-hosted a seminar with Microsoft Korea and Dimoa, presenting practical data optimisation strategies for enterprises preparing to adopt AI. Sessions covered Azure OpenAI Service for accelerating decision-making and Microsoft Fabric for integrated data management, giving IT leaders a concrete roadmap for AI readiness before the technology itself is deployed.Event SummaryHeld on 20 March at HJ Business Centre, Seoul. The seminar addressed the critical data infrastructure steps that must precede AI adoption, covering data governance, integration pipelines, and operational readiness. Targeted at enterprise IT managers and data strategists considering AI transformation.AprilWorld IT Show 2025: AI Woongsu UnveiledAt World IT Show 2025, Woongjin publicly introduced AI Woongsu, its proprietary enterprise AI solution built on HyperCLOVA X and integrated with the Woongjin internal groupware platform Workthrough. Woongsu demonstrated real-world business applications including meeting room recommendations, document search, regulation lookups, and approval process guidance, all powered by internal data with no external exposure risk. Woongjin also showcased its AICC platform in partnership with AWS, featuring Amazon Bedrock-powered chatbots, real-time call analysis, and automated post-call summarisation.Event SummaryAI Woongsu was presented as a practical enterprise AI tool, going beyond a simple chatbot to support entire business workflows. The showcase positioned Woongjin as a company that implements AI as a genuine operational tool rather than a conceptual product, drawing strong interest from enterprise visitors at the exhibition.JuneKCCM 2025: AICC Strategy Presented to Industry LeadersWoongjin participated in the 24th Korea Channel and Communication Conference (KCCM) at Grand InterContinental Seoul Parnas, presenting a dedicated session titled "Adding AI to the Customer Experience." Executive Director Lim Yeon-je shared Woongjin's approach to building cloud-based AICC systems incorporating voice bots, chatbots, real-time STT, multilingual translation, and automated call summarisation, all developed in-house and designed around the practical realities of contact centre operations.Event SummaryConference theme: "Synergistic CX: Bridging the Gap, People and AI." Woongjin operated both a session stage and an exhibition booth, allowing visitors to experience live AICC capabilities firsthand. The session emphasised that Woongjin's AICC is built from real operational experience, not third-party integrations, giving it a distinct advantage in deployment quality and agent-centric design.July2025 AI Runner Challenge: Company-Wide Hackathon with AWSWoongjin held its first-ever company-wide AI hackathon, the 2025 AI Runner Challenge, in partnership with AWS Korea. A total of 29 teams and 107 employees participated over one month, competing across four tracks: customer support and communication automation, business and document process automation, data and systems operations automation, and AI enhancement of Woongjin's own solutions (WDMS and WRMS).Event SummaryStandout projects included an AI grievance counselling and risk visualisation system, an AI-powered ERP financial analysis tool, a multilingual VOC system enabling one Korean-language manual to serve global customers, and an automated structured interview question generator. Participants received hands-on generative AI training and consulting from AWS Korea. Selected ideas are being reviewed for real-world deployment within Woongjin's product and service portfolio.Photo 1 Group photo from the 2025 AI Runner Challenge, Woongjin's first company-wide AI hackathon held in partnership with AWS Korea. 29 teams and 107 participants competed across four AI innovation tracks over one month. (Source: Woongjin)Global DivisionFrom Korea and the US to Southeast AsiaCES 2025 set the stage. Malaysia made it real.2025 was the year Woongjin IT moved from exploring global potential to building a permanent global presence. Starting with CES 2025 in Las Vegas, where two solutions were showcased on the world's largest technology stage, the company then formalised its Southeast Asian ambitions with the establishment of Woongjin Asia Sdn. Bhd. in Malaysia.
The goal is not simply to export products. It is to bring the IT capabilities and solutions proven in Korea into new markets as a fully operational, locally grounded business.
JanuaryCES 2025: Two Solutions on the World StageWoongjin IT participated in CES 2025 in Las Vegas from 7 to 10 January, showcasing both WRMS, the rental management solution trusted by leading Korean enterprises, and WDMS, the Woongjin Digital Mobility Solution making its CES debut. Unlike the previous year where only WRMS was presented, 2025 marked the first time both solutions were exhibited side by side, reflecting the company's broadening technology portfolio and growing global ambitions.Read the full CES 2025 reviewJuneWoongjin Asia Established in MalaysiaWoongjin IT formally established its Malaysian subsidiary, Woongjin Asia Sdn. Bhd., as the strategic hub for Southeast Asian expansion. Malaysia was selected for its cultural receptiveness, strong government support for foreign investment, and access to skilled talent.Coverage SummaryMaeil Business reported on Woongjin's Malaysia entry as part of a broader feature on Korean companies finding opportunity in Malaysia, alongside Amorepacific, BBQ, and OCI. The article highlighted Malaysia's favourable business environment for Korean firms, including government incentives, English-speaking workforce, and strategic ASEAN positioning. The establishment of Woongjin Asia marks the beginning of a long-term regional presence, not a one-off market entry.
Photo 2 Grand opening ceremony of Woongjin Asia Sdn. Bhd. in Malaysia, June 2025, under the theme "Woongjin New Beginning: Embracing New Challenges, Creating New Value." (Source: Woongjin)AwardsCompetitiveness Recognised ExternallyFive major awards across AI, cloud, logistics, and enterprise IT in a single year.In 2025, Woongjin IT received formal recognition from partners and institutions across multiple industries. The breadth of these awards, spanning AI, cloud, logistics, and enterprise IT, reflects a company that is not defined by a single specialisation, but by comprehensive IT service capability.
MarchNaver Works Premium Partner DesignationRecognised as a Premium Partner by Naver Works, validating Woongjin's enterprise collaboration platform expertise and deployment track record.AprilAWS Partner League H1 2025: SAP Category WinnerWon the SAP category at the AWS Partner League for the first half of 2025, recognising outstanding performance in SAP-on-AWS cloud migration and managed services.JuneKorea Logistics Award: Logistics Platform Grand PrizeReceived the Grand Prize in the Logistics Platform category, recognising WDMS's contribution to logistics digitalisation and operational efficiency.OctoberAWS Partner League H2 2025 WinnerRecognised again at the AWS Partner League for the second half of 2025, marking back-to-back recognition as an AWS Advanced Partner.DecemberMinister's Commendation at Software Industry DayReceived a ministerial commendation at the national Software Industry Day ceremony, recognising Woongjin IT's contribution to advancing South Korea's software and IT services industry.
Photo 3 Woongjin IT receiving the Grand Prize in the Logistics Platform category at the 2025 Korea Logistics Award ceremony. (Source: Woongjin)Client TrustTechnology Chosen by Clients, Proven in the FieldEvery award and milestone is built on the foundation of client trust.Behind every award and milestone is a client who chose to trust Woongjin IT with a real business challenge. In 2025, Woongjin delivered projects across diverse industries, from premium automotive to large-scale public infrastructure, demonstrating the stability and scalability of its solutions in demanding environments.
March 2025WDMS Deployed for Aston Martin ImporterWoongjin supplied its WDMS solution to the official Korean importer of Aston Martin, delivering a data and logistics management system optimised for a premium automotive brand environment.The project demonstrated WDMS's technical competitiveness and adaptability across high-specification, brand-sensitive deployments, proving the solution's viability beyond mass-market automotive contexts.November 2025Korea Electric Power Corporation: Letter of AppreciationFollowing the successful completion of a large-scale public sector IT project, Woongjin IT received a formal letter of appreciation from Korea Electric Power Corporation (KEPCO).The recognition reinforced Woongjin's standing as a trusted partner for public and enterprise IT projects of significant scale and complexity, adding to its growing portfolio of public sector credentials.
Looking AheadProven in 2025. Expanding in 2026.In 2025, Woongjin IT demonstrated its capabilities through AI-led technology innovation, entry into the global market, and a strong record of external recognition. Building on these foundations, the company's core strategy for the years ahead centres on two priorities: expanding its overseas business, with Malaysia as the Southeast Asian anchor, and deepening its AI solution portfolio to serve a broader range of enterprise clients.
Technology that goes beyond tools. IT that delivers business solutions.
Woongjin IT's next chapter continues in 2026.Get in TouchInterested in what Woongjin Asia can do for your business?Whether you are exploring AI contact centre solutions, enterprise IT, or digital mobility, our team in Malaysia is ready to help. Reach out directly and we will respond promptly.consulting@woongjin.com.myWoongjin Asia Sdn. Bhd. · Kuala Lumpur, Malaysia
Sources and References[1] Woongjin IT, "AI Data Activation Strategy Seminar Concluded", Woongjin Media Room, 21 March 2025.[2] Paxe TV, "AI Woongsu: Woongjin Drives Enterprise Innovation at World IT Show 2025", 25 April 2025.[3] Woongjin IT, "KCCM 2025: Woongjin Presents Customer-Experience-Centred AICC Strategy", Woongjin Media Room, 25 June 2025.[4] Woongjin IT, "Woongjin and AWS Hold Company-Wide AI Hackathon", Woongjin Media Room, 14 July 2025.[5] Woongjin Asia, "CES 2025 Review", Woongjin Asia Blog. Read article[6] Maeil Business, "Malaysia is a Land of Opportunity for Korean Companies", 28 August 2025.[7] Woongjin IT, "AI and Global Expansion: A Look Back at 2025", originally published 19 December 2025.Editorial NoteOriginally published on the Woongjin Korea website on 19 December 2025. Translated, reworked, and republished for Woongjin Asia in July 2026, with editorial updates contextualising Woongjin IT's 2025 milestones for the Southeast Asian enterprise market.
