Sony Honda Mobility, the joint venture between Honda and Sony, unveiled AFEELA 1 at CES 2025: an electric vehicle equipped with Advanced Driver Assistance Systems (ADAS). The vehicle uses precision sensors to capture the driving environment and leverages AI to actively assist the driver, making it a compelling example of cross-industry convergence between automotive and consumer electronics.

HERE provides a location-data PaaS covering over 200 countries, enabling a wide range of mapping and navigation services. At CES 2025, HERE introduced the HERE AI Assistant, an AI-powered intelligent guidance system built for software-defined vehicles.

Using natural language, the assistant interprets driver requests, driving habits, preferences, and real-time traffic conditions to suggest personalised routes. Drivers can ask the assistant to include landmarks, rest stops, petrol stations, or restaurants along their journey, making navigation feel genuinely conversational.

Japanese industrial machinery manufacturer KUBOTA demonstrated how AI-driven robotics can transform agriculture and construction sites. Its four-wheeled robot KATR won the CES 2025 Best of Innovation Award. It uses articulated leg movement to keep its cargo level even on slopes, carries loads of up to 240 kg, and is compact enough to fit inside a commercial minivan. KATR can also be operated remotely, making it a practical tool for demanding field environments.

Hanyang University's Game Research Lab received the CES 2025 Best of Innovation Award, a notable recognition that is rarely given to a university research institute. Their submission, TD Square, is a tinnitus digital therapy device that combines sensory feedback systems with virtual reality technology.

Using generative AI, the device creates an avatar that visualises the patient's tinnitus. The patient then interacts with and controls that avatar within a virtual environment, gradually reducing the psychological impact of the condition. The approach blends clinical therapy methodology with immersive technology, pointing toward a broader future for AI-assisted mental and neurological health treatment.

Singapore-based startup FLINT presented a paper battery designed to be environmentally responsible from manufacturing through to end of life. Unlike conventional batteries, FLINT's product contains no lithium, cobalt, or nickel, and uses a water-based electrolyte, improving both sustainability and safety throughout the production process.

The batteries are scalable across applications, from small IoT devices to larger industrial equipment, making them a credible alternative for organisations looking to reduce the environmental footprint of their energy infrastructure.