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IT Strategy Build on Global Collaboration | Kim Sangwoong, Managing Director of Woongjin Asia

2026.07.03

PEOPLE: IT Strategy Built on Global Collaboration ― Sangwoong Kim | Woongjin Asia

Woongjin Asia is leading Woongjin's global expansion by driving a wide range of IT businesses across Southeast Asia — from ERP and cloud to solutions and AI — with Malaysia as its regional hub. Leveraging the capabilities of its Korean headquarters, Woongjin Asia delivers services tailored to local markets while continuously enhancing its global collaboration framework.

Among its expanding initiatives, strengthening global development capabilities has become a key strategic focus. As more companies adopt the Global Development Center (GDC) model to secure IT development capacity at scale, Woongjin has responded by establishing its own GDC across Korea, the United States, and Malaysia. In this edition of Woongjin PEOPLE, we speak with Sangwoong Kim, Managing Director of Woongjin Asia, to explore what the GDC is, why it matters now, and what it means for customers.

Sangwoong Kim, Managing Director of Woongjin Asia
Kuala Lumpur, MY
Woongjin People · 2026
Sangwoong Kim
Managing Director · Woongjin Asia
Leads Woongjin's Southeast Asian operations and global IT expansion, overseeing the GDC strategy across Korea, the United States, and Malaysia.
GDC ERP · SAP Cloud WRMS · WDMS Southeast Asia
Part 1 A Strategic Partner Enhancing Business Competitiveness
Q 01Please briefly introduce yourself and your current role.

Hello, I am Sangwoong Kim, Managing Director of Woongjin Asia.

I oversee the global expansion of Woongjin's IT business portfolio, including Solutions (WRMS, WDMS), ERP (SAP S/4HANA, SAP Business One), and Cloud (AWS, Microsoft Azure, NAVER Cloud). I am also responsible for expanding our IT business across Southeast Asia with Malaysia as the regional hub.

Q 02Along with the establishment of Woongjin Asia, Woongjin's Global Development Center (GDC) was also launched. What is a GDC, and what role does Woongjin's GDC play?

A GDC is not simply an overseas development team. It is a dedicated software development and IT operations hub that executes global IT projects based on standardized processes and professional expertise. In short, it is an execution organization that delivers the IT capabilities customers need at a global standard.

Woongjin's GDC operates across Korea, the United States, and Malaysia. As Woongjin's Southeast Asian hub, Woongjin Asia focuses on securing global IT talent, ensuring stable project delivery, optimizing costs, and establishing a 24-hour collaboration framework.

A GDC is not simply an overseas development team. It is an execution organization that delivers the IT capabilities customers need at a global standard.

Q 03Why are companies strategically considering GDCs now?

Companies are increasingly exploring GDC models due to two key pressures: the difficulty of securing high-quality development talent, and the need to manage rising costs.

In many markets, labor costs for skilled developers continue to rise, making it harder to recruit and retain top talent. At the same time, as digital transformation accelerates, both system implementation and ongoing operational costs are steadily increasing. To build a sustainable cost structure while maintaining competitiveness, many organizations are turning to the GDC model.

Woongjin Asia office overview, Kuala Lumpur
Photo 1 The Woongjin Asia team at work in the Kuala Lumpur office, with a city view backdrop — the Southeast Asian hub of the Woongjin Global Development Center.
Part 2 How Does Woongjin's GDC Operate?
Q 04What role does Woongjin's GDC perform?

Woongjin's GDC goes beyond simple development support. It functions as a global delivery organization that ensures stable execution of customer projects.

System Implementation
Development support for system builds and integration projects
AMS
Application Maintenance Services for ongoing system stability
AI & Data
AI and data-related development and operational support

We place strong emphasis on applying the same quality standards and methodologies used by our headquarters to ensure consistent service delivery across all locations.

Q 05How does the GDC collaborate with headquarters and business divisions? How are projects actually executed?

Woongjin's GDC operates under a One Team framework with headquarters and business units. A typical project process is as follows:

1
Requirements definition — Headquarters and business units define project scope and requirements
2
Design and development — GDC carries out system design and development
3
Joint quality assurance (QA) — Shared QA process conducted across teams
4
Integration testing and deployment — Final testing and operational rollout

All projects are managed using shared collaboration tools and standardized processes. When necessary, we flexibly operate a hybrid onsite-offshore model.

Q 06Communication is often a major concern for customers. How do you address language, time zone, and collaboration challenges?

To ensure seamless communication, Woongjin's GDC hires Malaysian professionals who studied in Korea and are fluent in both Korean and English, fostering them as developers and bridge engineers.

We also leverage real-time collaboration tools to maintain close communication across locations.

Korea
UTC +9
Headquarters & core development
Malaysia
UTC +8 · 1hr gap
Near real-time collaboration with Korea
United States
UTC −5 / −8
Overnight delivery — requests completed by next morning

Malaysia has only a one-hour time difference from Korea, making real-time collaboration highly efficient. For U.S. projects, the time difference actually enhances productivity. Development requests made at end of day are often completed by the next morning.

Woongjin Asia 2026 Annual Strategy meeting
Photo 2 The Woongjin Asia team during the 2026 Annual Strategy & Operating Plan session — aligning on global development priorities and operational direction for the year ahead.
Part 3 Frequently Asked Questions About GDC
Q 07Some may worry that using a GDC could lower quality. How does Woongjin ensure service quality?

Quality is one of the most frequently raised concerns — and one we take very seriously.

Woongjin's GDC applies the same standardized development methodologies as our headquarters to maintain consistent quality levels. We also actively utilize AI tools for AI-assisted coding, code reviews, and systematic testing to enhance quality management throughout the development lifecycle.

Additionally, we implement long-term retention strategies for key personnel to ensure continuity of expertise and institutional knowledge.

We apply the same quality standards and methodologies as our headquarters, and actively leverage AI tools for coding, code review, and testing to go even further.

Q 08With growing concerns about security, are there risks in using a GDC?

Woongjin's GDC applies the same security standards as our headquarters and complies with all relevant regulations, including personal data protection laws and compliance requirements.

We can also adapt to specific customer security standards when necessary, ensuring flexible and secure operations tailored to each client's requirements.

Woongjin Asia New Year gathering
Photo 3 The Woongjin Asia team at the annual New Year gathering — a reflection of the diverse, cross-cultural team that powers Woongjin's global operations from Kuala Lumpur.
Part 4 The Future Direction of Woongjin's GDC
Q 09What value does Woongjin's GDC ultimately aim to create?

Our ultimate goal is not simply cost reduction.

We aim to become a long-term strategic partner that customers can trust with confidence. By strengthening our AI development capabilities and continuously enhancing global standard processes, we intend to accelerate our customers' digital transformation in a practical and sustainable way.

Our goal is not simply cost reduction. We aim to become a long-term strategic partner that customers can trust — one that practically accelerates their digital transformation.

Q 10What message would you like to share with customers considering a global IT partner?

The global IT environment is evolving rapidly, and securing development capability has become a core element of business competitiveness.

A GDC is not merely about operating an overseas development center. It is about choosing the right partner to build a stable and reliable execution framework.

With close collaboration between our headquarters and global centers, a proven quality management system, and a stable global talent pool, Woongjin's GDC is committed to supporting our customers' successful projects from start to finish.

The question is not whether to use an overseas development center. It is about which partner you choose to build global competitiveness with.


Woongjin Asia's Perspective Editorial
A · Factual
Woongjin's Global Development Center operates across three locations — Seoul, Malaysia, and the United States — providing software development, AMS, and AI-related services. The Malaysia hub benefits from a one-hour time overlap with Korea and a talent pool of Korean-educated local engineers, enabling near-seamless daily collaboration with headquarters.
B · Human
What Sangwoong Kim's message makes clear is that the GDC is not a cost-cutting exercise. It is a deliberate investment in how Woongjin serves its customers — with the same people, the same standards, and the same accountability, just distributed more intelligently across time zones and talent pools. That distinction matters.
C · Strategic
For companies evaluating global IT partners in Southeast Asia, the GDC model addresses three real pressures at once: talent scarcity, rising operational costs, and the need for 24-hour delivery capacity. Woongjin's structure — anchored in Korea, extended through Malaysia and the U.S. — is designed to meet all three without compromising on quality or communication.

Woongjin's Global Development Center is a strategic initiative to secure global talent and enhance project execution capabilities in today's rapidly changing IT environment.

Through close collaboration with headquarters, structured communication processes, and a balanced focus on quality and cost efficiency, Woongjin GDC strives to increase the success rate of every customer project it supports.

Ultimately, the question is not whether to use an overseas development center — it is which partner you choose to build global competitiveness with. We hope Woongjin GDC will be a trusted answer to that question.

Editorial Note

Originally published on the Woongjin Korea website on 6 March 2026. Also available on LinkedIn. Reworked and republished for Woongjin Asia in July 2026.

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