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NOW
A look back at World IT Show (WIS) 2025, South Korea AI Market
2026.07.17
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Woongjin IT at World IT Show 2025 | Woongjin Asia Originally published 28 April 2025 · Republished for Woongjin Asia, July 2026World IT Show 2025 · COEX Seoul · 24 - 26 April 2025The South Korea AI Market in 2025
As Seen at World IT Show 2025South Korea's largest ICT exhibition returned in 2025 with a clear message: AI is no longer a future concept. It is today's business imperative. With 450 companies from 17 countries on the floor, World IT Show 2025 offered one of the clearest windows yet into where the South Korea AI market stands, and where it is heading.
World IT Show 2025 Theme"AI-Driven Digital Transformation, Leading the Future Through Science and Technology"The theme set the tone for the entire exhibition. AI was not presented as a standalone technology, but as the engine of a broader digital transformation across every industry and sector.450Companies participating17Countries represented3Woongjin solutions showcased10AI sub-categories identifiedPhoto 1 Hall A1 entrance, World IT Show 2025, COEX Seoul. 24 to 26 April 2025. (Source: Woongjin)01Woongjin IT at World IT Show 2025Three AI solutions. One booth. Real business conversations.Woongjin IT took to the floor at World IT Show 2025 with a focused message: AI adoption does not have to be complex, risky, or out of reach. The booth drew a steady stream of visitors asking two questions above all others. What results can AI actually deliver for my business? And can we implement it securely without disrupting what we already have?
Woongjin answered both through live demonstrations of three AI solutions, each addressing a distinct layer of business operations.
AI WoongsooHyperCLOVA X- Generative AI chatbot for enterprise groupware
- Conversational search across internal company data
- Auto-draft for approvals, leave requests & reports
Watch BIAmazon QuickSight- Data visualisation & business insight extraction
- Key metrics accessible via web portal dashboard
- Real-time reporting for faster decision-making
WJ AICCCloud-Based AICC- AI-powered Knowledge Management System (KMS)
- AI voice bot for customer enquiry handling
- STT & AI consultation assistant for agents
Photo 2 Woongjin booth in operation. NAVER Cloud Platform (left) and Amazon Web Services (right) solutions on live demo, World IT Show 2025. (Source: Woongjin)02The South Korea AI Market LandscapeVertical, Horizontal, and Everything in BetweenBeyond Woongjin's own booth, the show floor offered a comprehensive snapshot of where the South Korea AI market stands today. The 12 AI services observed across the exhibition could be mapped across 10 distinct sub-categories, a clear signal that AI's influence now spans every industry and business function.
At a high level, the AI solutions on display fell into two broad types: Vertical AI, built for specific industries, and Horizontal AI, designed to work across any sector.
Vertical AI - Industry-Specific SolutionsHorizontal AI - Cross-Industry Applications
Photo 3 AI service categories observed at World IT Show 2025, mapped across Vertical and Horizontal AI. (Source: Woongjin)What stood out was not just the breadth of categories, but the diversity of companies behind them, spanning startups, mid-sized firms, and global enterprises from 17 countries. The South Korea AI market is not dominated by a handful of players. It is a fiercely competitive, rapidly expanding ecosystem where innovation is coming from every direction.
03AI Enters Everyday LifeFrom B2B floors to living roomsOn the B2C side of the show, South Korea's major home appliance brands made a compelling case that AI is no longer confined to enterprise software. It is moving into the home. Demonstrations showed AI-powered devices responding not just to commands, but to context: reading a user's voice tone, facial expressions, and even ambient conditions like weather to deliver a personalised living environment.
Visitors experienced AI-assisted studying, shopping, and content creation firsthand. They edited photos and videos on mobile devices, received personalised product recommendations, and interacted with home appliances that adapt intelligently to daily routines. The message was clear: AI is becoming a seamless layer of everyday life, not a separate tool to be consciously activated.
"AI is no longer something you switch on. It is something that is already there, learning, adapting, and acting before you even ask."
04Woongjin's Cloud & AI Partner EcosystemCertified partnerships powering Woongjin's AI solutionsWoongjin's ability to deliver secure, enterprise-grade AI solutions is underpinned by its certified partnerships with the world's leading cloud platforms. Each partnership brings a distinct capability, and together they allow Woongjin to recommend and implement the right cloud and AI infrastructure for each client's specific needs.
Advanced PartnerAmazon Web ServicesAs an AWS Advanced Partner, Woongjin delivers cloud migration, infrastructure, and AI services built on AWS, including the Amazon QuickSight-powered Watch BI solution showcased at the event.Gold PartnerNAVER Cloud PlatformAs a NAVER Cloud Platform Gold Partner, Woongjin leverages HyperCLOVA X, NAVER's large language model, to power AI Woongsoo, its enterprise groupware AI chatbot.Gold PartnerMicrosoft AzureAs a Microsoft Gold Partner, Woongjin integrates Azure's cloud and AI services to support enterprise digital transformation, providing secure, scalable infrastructure for clients across industries.
ClosingFrom Experiment to Everyday: AI as a Strategic ImperativeThe South Korea AI market is no longer in an experimental phase. What World IT Show 2025 made clear is that AI has entered a new stage, one of full-scale adoption, where the question is no longer whether to embrace AI, but how to do so in a way that is practical, secure, and genuinely aligned with your business.
Woongjin stands at the centre of this shift. As South Korea's trusted digital transformation partner, Woongjin has spent years helping organisations navigate complex technology environments safely and efficiently. That experience now extends directly into AI, supporting clients in identifying the right AI approach for their specific context, and implementing it with confidence.
To every visitor who stopped by the Woongjin booth at World IT Show 2025, thank you. We look forward to continuing those conversations, and to supporting your AI journey every step of the way.
Editorial Note Malaysia's AI Appetite Is Real. Here Is the Evidence.This article was originally published by Woongjin South Korea in April 2025, documenting the South Korea AI market as seen at World IT Show 2025 in Seoul. We are republishing it from Kuala Lumpur in July 2026 because the story it tells is no longer just South Korea's story. It is Malaysia's story too.
The same forces that drove AI adoption in South Korea in 2025 are now reshaping Malaysia's enterprise landscape: rising demand for productivity tools, pressure to modernise legacy infrastructure, and a growing urgency around data governance and cybersecurity. The questions South Korean businesses were asking at WIS 2025 are the same questions Malaysian businesses are asking today.
What the Numbers Say About Malaysia's AI Market
Market Signal · World AI Show Malaysia 2025 · October 20251,500+Delegates attended in October 2025[1]2 DaysOf policy, enterprise & startup sessions[2]C-SuiteExecutives from Axiata, CARSOME, BAT APMEA & more[1]In October 2025, over 1,500 business leaders, policymakers, and investors gathered in Kuala Lumpur for the World AI Show Malaysia 2025. Sessions covered national AI strategy, enterprise AI deployment, cybersecurity, and data infrastructure. The breadth of participation signals a market that is not just curious about AI, but actively investing in it.[1][2]
National AI Strategy Enterprise AI Deployment AI in Finance & Healthcare Responsible AI & Governance Cloud-First InfrastructureThis is the market Woongjin Asia is here to serve. Not as an observer, but as a practitioner with proven solutions, certified cloud partnerships, and a track record of successful AI implementations built in South Korea and now being brought to Southeast Asia.
Looking Ahead: World AI Show Malaysia 2026
The appetite for AI in Malaysia continues to grow. The next edition of the World AI Show Malaysia brings together the region's AI decision-makers, infrastructure builders, and policy leaders for another round of high-impact conversations.[3] Woongjin Asia will be watching closely, and engaging actively.
Related EventWorld AI Show Malaysia 2026The 2026 edition brings together Malaysia's AI decision-makers, infrastructure builders, GLC executives, and policy leaders, with a focus on scaling AI from infrastructure to real-world impact.[3]
AI Infrastructure & Sovereign Cloud Enterprise AI Deployment AI in Government & GLCs AI Security & GovernanceSources & References[1] Asia Research News - "World AI Show Malaysia 2025 Day 1 Concludes with 1500+ Delegates and High-Impact Dialogues", 29 October 2025.[2] Ticket2U - "World AI Show Malaysia 2025: AI in Action, Powering Malaysia's Cloud-First Digital Economy", October 2025.[3] World AI Show Malaysia 2026 - Official Event Page, worldaishow.com. Accessed July 2026.[4] Woongjin South Korea - "NOW2025: World IT Show 2025 - The South Korea AI Market", originally published 28 April 2025.Editorial NoteOriginally published on the Woongjin Korea website on 28 April 2025. Reworked and republished for Woongjin Asia in July 2026, with inline editorial updates and a Malaysia AI market note reflecting developments since original publication.
